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Ready to make
dreams come true?
START WITH AXWAY AMPLIFY
Stay relevant,
agile and proactive
CX NETWORKS IN
FINANCIAL SERVICES
Co-create and co-innovate with a customer
experience network
Axway AMPLIFY™ is a cloud-enabled data integration
and engagement platform that empowers banks to
create customer experience networks, where they
join forces with their expanding digital ecosystems
to co-create and co-innovate immersive, responsive
and personalized digital services and experiences.
AMPLIFY provides the app development, integration,
API lifecycle management and analytics that banks
need to better anticipate, adapt and scale to meet
ever-changing customer expectations. They can:
• Innovate quickly by creating digital "mash ups"
of existing services (loan, policy proposal,
payment, etc.)
• Provide a seamless and secure customer
experience across mobile, online, call center, ATM
and in-branch interactions
• Co-create and innovate with partners to aggregate
digital services, open distribution channels or
share information to accelerate digital innovation
and create value for the bank's entire ecosystem
• Monetize data and monitor SLAs in real time using
powerful analytics
API-first approach,
customer-centric experience
Leveraging existing data and services to create a
totally new, high-value customer experience is true
innovation, and it is how banks must evolve in the
experience economy.
AMPLIFY is a unified API-first platform that securely
fuses data and services together to create digital
banking mashups like an app for personalized loans
on the fly. For example:
• An external API requests authentication
credentials as James signs in on his smartphone.
He is also prompted to enable geolocation
services on his device.
• Policies establish links between the bank's back-
office loan services data, risk and screening
systems, its credit bureau partner, and external
pricing data for the specific property James is
interested in.
• Within seconds, the mobile app presents James
with the customized loan information he wants
and needs — and the bank has earned a happy
customer for life.
• Mobile analytics help Bankinect improve
conversions with visibility into usage
and performance.
Follow along as "Bankinect" uses Axway
AMPLIFY to reimagine the customer experience.
WATCH THE DEMO
https://www.youtube.com/watch?v=7m1k1cHpp1U&feature=youtu.be
