Issue link: https://axway.uberflip.com/i/983549
axway.com APIs link front-end channels with back-end systems for happier customers and a winning revenue boost. When a major tourism and entertainment company rebranded itself to draw more people to its popular destinations, it meant going digital all around. By choosing API solutions from Axway, they avoided gambling on their future. Australia-based The Star Entertainment Group owns and operates The Star Sydney, Treasury Casino & Hotel and Jupiters Hotel & Casino. As part of an extensive brand refresh, the company needed to connect new customer-facing digital channels – websites, loyalty programs, information kiosks, and mobile app – to existing enterprise systems. With Axway as a partner in their digital transformation, The Star Entertainment Group was able to seamlessly link its back-end systems to support its new digital market presence, using APIs to create cohesive, captivating experiences for its customers. In a short time, the company improved service delivery to customers and members, created a smoother content updating process for the staff and increased overall revenue. Syncing existing systems with new digital capabilities has paid off, and then some. Attracting customers efficiently To dial-up the appeal of their diverse properties, The Star Entertainment Group (formerly known as Echo Entertainment Group) knew they needed an API layer that could serve all the new digital channels and connect with third-party partners to create compelling content mashups for customers and members. The company also wanted to publish content without requiring assistance from the IT department. The new API layer needed to power several key business processes, including: • Hotel room bookings for the company's five hotels • Restaurant bookings for all of the company's properties • Loyalty program that tracks member points, offers and promotions • Websites for each property, including "What's On at the Star"