axway.com
2
"Is my dream possible?"
Meet James, a long-standing customer of a retail
bank we'll call "Bankinect." After years of saving
and dreaming, he is visiting a neighborhood
where he hopes to buy his first house. As he
strolls down a much-loved street and finds the
perfect property with a "For Sale" sign out front,
he wonders, "Can I qualify for a mortgage? What
would the monthly payment be? Is my dream
possible?"
James doesn't want to spend time scouring Bankinect's website to find a mortgage that might work
for him, or make an appointment at a faraway branch. He wants to know right now if his dream could
become a reality.
How about real-time loan offers with just a tap?
Now, imagine that Bankinect has a mobile app that gathers contextual information from external
sources, including James' GPS location from his phone and up-to-the-minute real-estate listings from
Zillow. The app uses APIs to combine this information with the bank's internal back-end data about
James' accounts, income and spending habits to provide him with customized loan offers in real time.
With new innovative financial technology firms (FinTechs) nipping at your heels, this ability to "walk a mile
in your customers' shoes" is an essential step in your digital journey and isn't as far as you might think. In
fact, you probably already have all the data you need to transform the customer experience by making it
connected and personalized everywhere. All you need now is a way to bring it all together with integration,
APIs, beautiful apps and real-time analytics.
To deliver the dynamic and
personalized interactions
customers now expect,
banks need to create fast
and innovate often.
By bringing partners,
developers and employees
together in a powerful
customer experience network
with a shared purpose, they can
connect data from anywhere
to co-create services and
experiences that generate new
revenue streams and increase
customer loyalty.
